Mark Allen

Hello Golfers,

Welcome to another edition of our newsletter.

This week we thought we would also do some digging into why worn grooves on your wedges can be seriously impacting your game as well as catching up with all the news around the club.

Enjoy the read.

Pro's news

What's in the Bag?

Sean has just taken delivery of his new clubs and I thought I would share with you what he is using this year. He has chosen full line Callaway and as he is very powerful an interesting set composite

Driver - Callaway Rogue Sub-zero with Even Flow White X-Stiff shaft
Callaway Epic Flash 5 wood with Even Flow Black X-stiff shaft
Callaway Apex Pro Irons 3-Pw with NS Pro Modus X-Stiff shafts
Callaway Macdaddy 4 wedges in 50, 54 & 58 degrees
Putter - Scotty Cameron Futura 5.5M

Sean has seen some really big improvements in control of his distances with his new equipment and you certainly will not miss him on the course with his Callaway staff tour bag.

If you would like to be fit for the amazing Callaway range contact one of the team.

Shop news

Putting things right

Sometimes, it's the most obvious things that get overlooked. When it comes to golf, the club most used in a round is a putter so surely it's the part of the game that deserves most attention?

We know this isn't a reality for many, but a combination of working hard on your stroke and having a putter that is suited to your stroke type will certainly improve your chances on the greens - two things that this promotion is all about.

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Titleist Bag US Open draw - Congratulations Nick

Congratulations to Nick Phelan on winning the Limited Edition Titleist Bag in the US Open colours.

The Open Sweepstake

We now have our Open Sweepstake up and running in the shop as we look forward to the 148th Open Championship from Royal Portrush in a month's time.

Tickets are only £2 each so pop in to make sure you get yours.

Experience Prizm Golf technology

Oakley's golf-specific sunglasses are so much more than a pair of shades. Yes, they look phenomenal but they also come with Prizm Golf lenses, which will help you massively on the course.

How? Well, without getting too technical, they're designed to enhance the difference between the fairway, fringe and rough. So, rather than just seeing a sea of green, you'll be able to see different shades for better contrast - particularly useful when reading greens. Come and give them a try to see for yourself.

find out more>

Fitting news

PING Fitting Day

It was great to see so many people supporting our PING Demo Day last week.

They all enjoyed taking advantage of the opportunity of trying the latest G410 range as well as Blueprint irons.

Click here and get in touch if you would like to book a fitting.

Coaching news

Golf Girls Rock is back!

Chase has also started the Golf Girls Rocks programme here at the club and it is going really well with really good attendance.

Tour news

Rat poison to the winner’s circle

After reading a little about Christiaan Bezuidenhout’s victory at Valderrama over the weekend, it turns out it's a miracle the 24-year-old is even able to play golf after accidentally drinking rat poison at the age of two.

As a consequence, Bezuidenhout received a drug suspension when he was an amateur as his medication was deemed illegal. However, the 2017 Sunshine Tour Rookie of the Year has overcome such obstacles and is now a European Tour winner thanks to a six-shot victory at the Andalucia Masters.

Quiz of the week

In 1997, Valderrama Golf Club held the first Ryder Cup on continental Europe.

Who were the Captains and who won?

Answer: Seve Ballesteros and Tom Kite (Europe 14.5 - 13.5 USA)

Stylish. Smart. Sophisticated.

With the golfing season now in full flow, we hope you’re proud to say you’re a member of the club and this fantastic course. It’s for this reason that we have a bunch of crested items in the pro shop, so why not come in for a browse next time you’re at the club?

Wear the badge with pride

A classic piece of golfing attire is the club crested shirt, which is something we're able to offer you thanks to our friends at Glenmuir.

They've been creating stylish golf clothing since 1891 and specialise in the art of cresting; so much so that the European Ryder Cup team used them for every event between 1987 and 2014.

Well, their current range is an excellent combination of traditional designs with subtle detailing for that added bit of flair - like the hexagonal print detail on the Haddington's chest (fuchsia polo here).

So, if you're interested, be sure to grab yourself a piece of Scottish excellence before you next head out onto the course.

shop Glenmuir's range >

Are you focusing on the wrong thing?

As soon as the ball has left the putter face, we know whether it’s going to be good or not. It’s like a sixth sense, right? But what constitutes a good putt? Many golfers let the final outcome decide this – i.e. whether the ball ends up in the hole or not – but that is arguably well out of our control. So, perhaps it's time to refocus on what we can control?

There are only two things we can really control when it comes to putting. The first is starting the ball on the correct line. Take Tiger Woods for example; the 15-time major winner focuses on a blade of grass he wants the ball to roll over immediately in front of him, which brings the intended target much closer to impact.

The second is getting the ball rolling correctly, which means imparting top spin as quickly as possible after impact rather than having it jumping and skidding in the air.

One way to control our putting is by utilising the technology in PING’s stunning Vault 2.0 putters.

PING has included True-Roll Technology (TR) into their second-generation Vault putters and it's a smart move, with golfers enjoying more consistent distances on off-centre strikes. Add in the ability to change the weighting on the sole of the putter and you have a fantastic option that can be fitted to suit your stroke.

This is by no means the only putter available within PING's line-up, so click on the link below to view the entire range.

view PING's range >

Shop online | Collect in-store

We understand the convenience of shopping online from the comfort of your own home. We also appreciate that we can't stock every single product in-store due to limited space.

The answer to both of these is our fantastic Click & Collect service, which allows you to browse a huge range of products online and order to pick up from our shop the next time you're down the club. Have you given it a try?

shop now >

Video of the Week

In the final video of this three-part series, world class putting instructor Phil Kenyon talks us through how to improve our focus on the greens. Could the secret really be this simple?

Hope you enjoyed this week's newsletter and have a good golfing week!

Eaton Golf Club
Newmarket Road
Norwich
NR4 6SF

Phone: 01603 251394

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