Mark Allen

Hello Golfers,

Welcome to the latest edition of our weekly newsletter. In this week's email we review a double delight for the Europeans on Tour, we touch on the different options available to you when it comes to putter choice and look at the joys of twilight golf.

Enjoy the read.

Club news

Festival Week

Our first ever Golf Festival was staged last week and proved to be a great success. We had a Ladies event on Tuesday, followed by an Am-Am on Wednesday and a Texas Scramble on Thursday. We then staged an invitational Pro-Am on Friday and the whole week culminated in Captain's day on Saturday.

Thank you to everybody who supported the events and congratulations to the winners. Special mention should go to my former assistant, David Wilson who tied first in the Pro am with Andrew Marshall with a 68. Also to Keith Whitmore who obtained a sparkling 42 points to win Captain's Day against a bumper field.

Ian wins our Grand draw

On Captain's Day we did the draw for the Motocaddy S5 Trolley and the lucky winner was Ian Greenfield. He was understandably delighted and has already had the trolley out on the course with all its fantastic features.

Shop news

Open Sweepstake

Look out in the shop for our Open Sweepstake which is now in full swing with only a week to go until the biggest championship of them all. It is only £2 per square and the member with the winning player will win a £150 Shop Voucher.

Titleist Golf Bag Draw

In store at the moment many of you will have seen our fantastic looking Titleist Cart Bag in Open Colours.

For every Dozen Titleist Golf Balls purchased your name will go in to the Draw to win the bag. We will make the draw on August 12.

Shop looking fantastic

Last week Sharon had a re-design of the shop floor and it looks fantastic really displaying all of our Summer offers. This includes a Shirt Trade-in offer and a new range from Under Armour that looks amazing. We also have a Free Fitting and Lesson offer on selected putters which has already proved popular. Pop in to take a look.

Your new shirt awaits

If you haven't bought a golf-specific polo in a few years, you are missing out. You might think that any old shirt will do, but today's garments are packed full of technology that is lightweight and breathable; a delightful combination for the summer. If you're still to be persuaded, bring in any old shirt and we will give you £10 OFF selected ones in-store.

learn more>

Which club do you use most?

The answer is your putter, and by some margin too. But how many of you are still using any old putter rather than one that is custom fitted to your stroke? From different head shapes to various alignment aids to multiple putter lengths, there are several ways in which your putter needs to be correctly suited to you. So come and speak to a member of the team in July and we'll give you a FREE fitting and lesson with selected putter purchases.

request a fitting>

Coaching news

Short Game Intensive

If you were not able to attend our Free coaching sessions last week why not join forces with your playing partners and do one of our Short Game intensive coaching sessions.

This is where we will look at your Chipping, Pitching and Bunker Play and again show you the Dave Pelz short Game Handicap practice routine.

The session last 90 minutes and we can take up to 5 people with the cost of the session being £75 or £15pp.

Speak to Tom or myself and book your session.

Tour news

A vital factor...

The Ryder Cup countdown is well and truly on. Last week the Le Golf National hosted the HNA Open De France and gave everyone a true indication on what we can expect when the two teams tee it up at the end of September, with only 26 players finishing under par after the four rounds. The spoils went the way of Europe’s own Alexander Noren with a fine final round of 67 which was enough to win by a single stroke.

Across the pond it was a further victory for the Europeans with Francesco Molinari winning the Quicken Loans National with a final round 62, consequently winning by a staggering eight strokes. This is Francesco’s first win on the PGA Tour and his second win of the season following up on his BMW Championship win at Wentworth in May.

There is something we can certainly take on-board from this week’s Tour successes, the importance of finding the fairway from the tee. Both Molinari and Noren’s driving accuracy was at 75% which proved to be a vital factor in their respective victories. With the ground conditions becoming firmer day by day it’s important we have control of the golf ball. With this in mind why not consider taking a long iron or a fairway wood for safety on holes you would normally go for the driver? The additional ground support at this time of year can be a big advantage.

If you are struggling with the firmer ground conditions or are missing that ‘go to’ club then please click here to get in touch.

It couldn't be clearer

Playing golf in the sunshine is something we all love, but it does have its downsides when bright light compromises your view. This is why Oakley offers such a great range of eye-catching, golf-specific sunglasses to help your game.

Don't put up with squinting
Trying to track a drive into low sun is just one problem summer golf can create. It also becomes more difficult to pick an aiming point and to read greens when bright light disguises subtle contours.

One eyewear option we love thanks to its cool frame style you can wear off-course is the Oakley Targetline (pictured here). It comes with the option of Prizm golf lenses that enhance clarity and maximise contrast to give you better depth perception and make slopes easier to spot, as displayed in the image above.

watch our video >

Hot off the press

Motocaddy’s electric trolley range is split into the S-Series and M-Series, the latter having recently undergone a major overhaul with four new compact trolleys replacing the extremely popular previous generation.

Which trolley is the right one for you?
If you’re seeking a compact-folding electric trolley, Motocaddy's updated M-Series range is made up of four great options that all include super-lightweight Lithium batteries. All M-Series trolleys are car-boot friendly thanks to space-saving inverted wheels that have significantly reduced their folded size, which is 11% smaller than its nearest competitor.

The new M5 CONNECT boasts GPS yardages on its screen display, plus it receives handy phone and app notifications. The updated M3 PRO offers features including a security pin code, a six-step Adjustable Distance Control (up to 60 yards) and nine speed settings that allow it to travel at your walking pace. The new M1 is the simplest offering of the four, featuring a soft-touch ergonomic handle and an oversize frame to offer robust stability, but is also available in a Downhill Control (DHC) model that comes with an electronic parking brake.

explore Motocaddy's range >

Video of the Week

We've pitted two of the hottest drivers on the market against one another to see which one came out on top.

Hope you enjoyed this week's newsletter and have a good golfing week!

Eaton Golf Club
Newmarket Road
Norwich
NR4 6SF

Phone: 01603 251394

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